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National Collaborative On Childhood Obesity Research

SPOTLIGHT Publications and tools Research Highlights NEWS of childhood obesity
SPOTLIGHT National Joint research of childhood obesity has announced measures registry

In April 2011, NCCOR

(NCCOR), we started a free online registry of measures and resources for use in the study of childhood obesity, that can be searched on the National Joint research of childhood obesity.

In order to evaluate the intervention of the trend of obesity and related factors of public health researchers to describe, to be monitored, and require standard measures. Measures are broadly defined as tools and methodologies for assessing the environment of these actions occur diet, and physical activity. Check out also published news upcoming news submit a new story groups dog grooming training. Is an interactive Web tool has been developed for registry NCCOR measures will help to identify the gap of measures to facilitate access to the means available, to encourage the development of new measures. For more information on each measure contains a major population protocol for validity, reliability, use, and setting, and another area is being used.

Eating behavior of individual physical activity, food environment, individual, physical activity environment: in the registry of the measures, which includes measures of about 750 in the four domains. Types of measures in the registry, which contains the direct observation of the environment analysis method questionnaire, instrument, diary, log, electronic devices, people and protocols, and. Users, measures and more information about how to use them, you can submit the new measures for the development of related resources to find the registry and search other measures, the measures of the link, to achieve include .

"Today is obese, one in children of five U.S. - almost our number of the increase of research to find a way to address the issue of serious public health this four times in the last forty years. Check out also published news upcoming news submit a new story groups verizon internet services. and "You need to use force, the U.S. National Institutes of Health Director (NIH), Dr. Francis Collins said. "This new registry to accelerate efforts to curb the epidemic of childhood obesity in our country by it, the researchers recommended that you use to share the common measures."

Registry is available at the following location: measures to measure www.nccor.org /. Please refer to, to register is May 19 webinar on the use and functionality of the registry. The www.nccor.org / registerMR.

NCCOR, between the United States Department of Agriculture (USDA) NIH to accelerate the progress it to reverse the epidemic of childhood obesity in the United States, the Centers for Disease Control and Prevention (CDC), Foundation Robert Wood and Johnson (RWJF), is a collaboration of. Through the joint efforts of these organizations, NCCOR, we aim to improve the efficiency and effectiveness of research on childhood obesity. Check out also casg loan 2500 .

: NCCOR recently started another resource catalog for childhood obesity researchers, system monitoring the Www.Nccor.Org / css . This interactive Web tool, which provides one-stop access to a wide array of data sources associated with obesity at multiple levels. Using the catalog, the researchers compare the attributes between systems to identify the data resources, you can link to other resources of interest. Webinar on the use and characteristics of the catalog has been scheduled for May 5. To register, please visit www.nccor.org/registerCSS/. Registry and catalog is a complementary tool intended to increase the productivity of researchers in obesity.

Please see the. www.nccor.org For more information about the registry, the project is led NCCOR, a complete list of the highlights of future events, and the study of childhood obesity.


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Publications and tools CDC reports, highlight the lack of healthy food environment for children

Community, nutrition choices, health food, by ensuring that it is possible to access in their areas, can affect the eating habits of children. See Also borrow money very bad credit bad teletrack. Report of the status indicator of food environment of children, 2011, in the guide national action Centers for Disease Control and Prevention has announced a new, which contains data about the policies that improve access to food, regulations and obesity in childhood and . Policy and environmental indicators of the entire education setting (child care), schools, and community is included in the diet drink of sugar along with behavioral indicators, family, related to early care and watching TV. Check out also buy money online .

View the report

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Inter-ministerial working group is seeking the input of voluntary principles have been proposed for food marketing to children

4 as a guide for federal food marketing to children, can be used in the industry, has released a set of voluntary principles proposed for public comment - the most serious health crisis facing today's youth is an effort to combat childhood obesity working group of the institution.

For Tom Harkin, led by Senator Sam Brownback Senator, to establish an inter-ministerial working group of the Congress, along with the U.S. Department of Agriculture Food and Drug Administration (FDA), Center, and for Disease Control and Prevention, the Federal 17 federal nutrition for the development of recommendations for nutritional quality of food sold to children and youth committee overseeing the deal, health, marketing professionals, from age 2. Working group is looking for public comment on the principles of nutrition and voluntary marketing has been proposed that it was developed. After public comment, the Working Group is responsible for the final recommendations of the report to Congress. This is a government regulation has been proposed is not available. See Also capital one credit builder .

Voluntary principles are proposed, stronger than self-regulation by the food industry to encourage more meaningful, has been designed to support the efforts of parents to get their children to eat healthier food You. The goal they set for food marketers are ambitious, but will take time to put in place, could not wager on the public health is high. One of three children is overweight or obese, the rate is even higher among some racial and ethnic.

To promote a healthy diet rather than creating a marketing environment of the food to. See Also car title loan today online . Support "Children are strong, they have been affected by the food of reference and other advertising on television, impair, among children for the efforts of parents, the Human Services Secretary Kathleen Sebelius said health and., "You can have a significant impact on reducing the epidemic of childhood obesity in the country. "These new principles, the food and beverage company, helps you to use their creativity and resources in order to strengthen the efforts of the parents in order to encourage children to make healthy choices."

As parents and grandparents, "I know that advertising and marketing of the power supply is given to children, I hope, can make informed decisions about the foods parents feed their children so, the food industry, Agriculture Secretary Tom Vilsack. "is to accept these voluntary principles and apply them says.

Has been rethink the marketing strategy to promote healthier food to children. Check out also california payday loan . However, we are children we all for the sake of their honor ", part of the leading companies and to reformulate a product already FTC Chairman John Ray Boca Bits "said to have more work to do before you fall for the scale of sound generation. See Also brighton payday . "This proposal, we encourage the person in charge of all marketing of food to expand voluntary efforts to reduce the waist line of children. See Also published news upcoming news submit a new story groups food network tv."

The FTC has posted a request to comment on the principle of the proposal to the company's Web site. Check out also make quick money today . Stakeholders, the working group will have a 45-day half-day forum held to provide interested parties an opportunity to comment personally, to comment the meantime. The Forum, May 24, Washington, held on Tuesday, DC For more information about other forums, will be provided immediately. Before the final report will be submitted to Parliament, public comment will be considered by the authority. See Also how to make money playing texas pick 3.

Suggestion of the working group, set the basic nutrition principles of food for sale to two children. Advertising and marketing is meaningful to the children a healthy diet and chicken meat, eggs, nuts or dairy products from the food groups, including vegetables, fruits, whole grains, fat-free or low-fat, fish, extra lean seeds, beans should be encouraged to select a food contribution to the. Check out also car registration loan in ticson . In addition, saturated fat, trans fat, in addition to sugar, sodium in foods marketed to children, should be limited to minimize negative impact on children's health and weight. Check out also published news upcoming news submit a new story groups how to become a dog groomer. The Working Group, in 2016 that meets the criteria of the principles of nutrition and marketing industry that have been proposed, we propose strives to food in the market. For sodium, the proposal, which includes the ultimate goal of the interim target in 2016 and 2021.

Principle has been proposed is a voluntary, calling for government regulation of food marketing is not. They are an opportunity for other interested parties to provide comments will be informed of the final recommendation of the Working Group food and beverage manufacturers, public health advocates, the entertainment industry, academia, and to Congress. See Also published news upcoming news submit a new story groups fitness test.

See the news release


CDC, the Health Practitioners, they released a tool for them to evaluate the retail environment

Department of Nutrition of the Centers for Disease Control and Prevention, physical activity, obesity (DNPAO): This document was released a fact sheet of "healthier food retail. To begin the evaluation process at the community and state" Your state or local public health experts shows an overview of the steps you can take to evaluate their retail food environment. Community, the accessibility of healthy food is better, to understand the difference between the current landscape of food retail stores, you can use this tool in the United States and.

Please see the Fact Sheet


Research Highlights Mother's diet during pregnancy by changing the baby's DNA

April 18, 2011, BBC News

By James Gallagher

Mother's diet during pregnancy will change the DNA of her children, according to the researchers can increase the risk of obesity.

Research be published in the journal Diabetes, eating a low-level bit of DNA was modified sugar has been shown.

Subsequently been shown that fat children with these changes. British Heart Foundation is called to support better nutrition and lifestyle for women.

It is considered that tries to predict the environment taking a clue from the developing baby mother, to adjust the DNA that will be born to it. Check out also published news upcoming news submit a new story groups cycling saltwater aquarium.


Known as epigenetic changes - animal studies, changes in eating habits that can change the function of genes has been shown. It is a growing field that you are trying to understand how genes and environment interact. Check out also bet borrpw money .

In this study, the researchers took samples from the umbilical cord, was looking for "epigenetic markers".

They are mothers with low-carbohydrate diet in early pregnancy, such as sugars and starches like this, having had children with these markers was revealed.

And they showed a strong link between childhood obesity and the age of 6 and 9 when the same marker.

There is from the University of Southampton, Keith Godfrey professor who led the international research, told the BBC: It is surprising that the "what, of obesity in children after nine years from six it is to explain the quarter of the difference. "

Says the report, and did not depend on how thin or fat mother effect was "considerably larger" than that of birth weight. See Also published news upcoming news submit a new story groups searing.

Change was observed in the gene RXRA. This will be the receptor for vitamin A is involved in how cells process the fat.

Professor Godfrey said: "It is also an attractive and potentially important part of the study.

All pregnant women ", but get advice about diet, it is not always high agenda of health care professionals.

"The research suggests that the woman should follow the advice and after it was born, because it can affect the long-term health of the baby it."

Professor Mark Hanson of the British Heart Foundation, said: "This study, epigenetic changes, in part, of convincing to explain the link between disease risk later in life and at least a bad start It offers some evidence.

"It is the case of all women of reproductive age having greater access to nutrition according to the obesity often, education, livelihood support, in order to improve the health of the next generation, the risk of conditions such as diabetes and heart disease like this In order to reduce is enhanced. Check out also published news upcoming news submit a new story groups mortgage loan calculator. "


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Taste disorder is linked to childhood obesity

April 18, 2011, ABC News

Michael Edwards

Taste disorder, it is to contribute to changes in eating behavior has been shown, may be factors of childhood obesity.

Research at the University of New South Wales, the problem is when you configure a public health crisis, I found a number of children in Australia and.

Taste disorder, the patient means that you can not be identified or sour taste, such as (flavor) sweet, salty, bitter and umami properly. Check out also published news upcoming news submit a new story groups diet pills.

"Taste disorder, but seem to be limited to the loss of one or more of the taste of them in general," a professor in neuropsychology, David Lang, co-author of the report says.

"Taste of these foods, become unpleasant to eat people in general, and in some cases will change very dramatically. Check out also published news upcoming news submit a new story groups ohio e check stations."

Professor Lang, the study says unearthed some surprising statistics on the prevalence of problems among Aboriginal children.

"We are in other words having a higher level of disease, than about the children of non-Aboriginal [Aboriginal children and non-Aboriginal] have found a level of approximately 10% on average between the two groups he said, "Aboriginal children are inferior and 50%.

"Now, most important, the World Health Organization (WHO) is not only of any failure, impairment of taste, but to draw a line to one hundred quarters for any disorder or disease of the population.

"Requires action by public health authorities [IT], and I think, a sort of level of about 4%."

Professor Lane, the issue of Department of Health is said to be that the failure to detect the taste is difficult.

He says that can impact on health is important for children.

If you lost the taste, even if only, for example, sweet or sour, in most cases, to change your eating habits as a result, we have it so far " The information is, you can become anorexia or obesity can be a very one of the following shows. "

Taste disorder, it may be caused by various conditions of disease and Bell's palsy, renal failure, such as diabetes.

Aboriginal children under the age of six, said the high rate of middle ear infections and Professor Lang, and might explain the high prevalence of taste disorder in this group this problem.

Have not been claimed we, for example, have a taste disorder that all children are obese, "may be caused by various diseases, as a result of the change in its taste, and obesity I mean health care, for example, using antibiotic drugs and "I do not imply a drug harmful - and through a lot there is a percentage rational become anorexic drugs..


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National school lunch to condemn (part of) What is the because of the rise of obesity in children?

April 6, 2011, Los Angeles Times "

By Karen Kaplan

The national school lunch program, when started in 1946, that the idea was to get nutritious food into the stomach of malnourished children from low-income families. See Also brighton money now . Ironically, then, these days the school lunch program in the United States, has been scrutinized for its role in contributing to the growing problem of childhood obesity.

The latest report was published online in April Archive of Pediatric and Adolescent Medicine. Check out also borrow money no employment check . It is concluded with a clip faster than the other girls with girls to participate in the weight of the National School Lunch from low-income households did not get (and sometimes breakfast) at school lunch subsidies.

According to background information in the study, 20% are obese are overweight and 11 from 6 to about 36% of the age of the child. It can lead to lifelong problems including an increased risk of many types of heart disease, diabetes, and cancer. For girls, also extra weight, you can sense the onset of puberty earlier increases the risk of depression, eating disorders, and breast cancer and other health problems.

In the study, children who are part of the school lunch program is a lot of protein, vitamins, in diet, found that to get the minerals, low sugar and eat the food. However, the research also, these children have found that consuming more calories and more of the total dietary fat. In addition, several studies have found that children weighing more than colleagues on the program.

Thus, the trio of researchers at Penn State University, enrolled in a longitudinal study of young children as kindergarten in 1998, we saw the data on 566 of 574 girls and boys across the country. Its weight and height - the necessary information to calculate the body mass index - In kindergarten, eighth grade was evaluated by the first third, and fifth. Was a school lunch program at some point during the study period almost half of children, 35% of them were on it the whole time.

The researchers, BMI average of low-income girls that it is the same for those who had obtained school meals and those who did not was found. However, the girl of the school lunch program increases weight fast, the difference was statistically significant.

To participate in school lunch programs, did not affect the rate of weight gain and average BMI for boys, the researchers found.

Were compared to children in school feeding programs is the only child they did not participate, there were also from low-income families, because the higher the possibility of them eat, but the team, and previous studies different, they are likely to exercise and unhealthy fast food in mind that in some cases have not found the difference between the average BMI is low. In a previous study saw the difference, for all school-age children, we compared the children of school meals from all income levels.




Teen weight affects the risk of heart disease after

April 6, 2011, HealthDay

Serena Gordon

You can weight your teen, with a far-reaching impact on the health of your heart, what in the future, new research suggests. See Also published news upcoming news submit a new story groups health related articles.

According to the large scale survey was published in the issue of April 7 New England journal of the risk of over ten years of heart disease, it is even if sufficient, your late teens you within the normal range after medicine (BMI) higher body mass index.

In order to increase each unit of BMI in a teenage, the study, the risk of heart disease has increased about 12% after 20 years. For this risk, and may be related to BMI higher in adulthood even primarily to increase one unit each of the BMI, the study, the risk of type 2 diabetes has found to increase by around 10% . "Teens with a BMI of 25, times higher about for people with BMI risk of diabetes is the lowest and" clinical department endocrine lead author, Amir Tirosh Ph.D., at the Brigham study research fellow and women of Boston and the Harvard School of Public Health said hospital.

"More than doubled in the BMI of 20.9, was higher in the BMI of 25 or more seven times the risk of cardiovascular disease," Tirosh said.

Normal BMI is less than or equal to 24.9. Is the threshold value of 25.0 are considered obese.

Beginning when it is within the scope of what later, it is believed that the risk of heart disease and the normal range BMI, Tirosh says. See Also california payday lenders . He added that would weigh "BMI of 20.9 is 5'10 means" and "the weight of 146 pounds for men.

Data of the study came from a large group of young men entering the Israeli army. See Also can i borrow against california workers comp claim. According to the military service and Tirosh, Israel is required.

Researchers According to the study, followed 37,674 men from the time until the average value of 17.4 years later, they were first examined for military service at the age of 17.

Meanwhile, the development of type 2 diabetes and 327 1173, we have developed a coronary heart disease (the latter confirmed by angiography).

As a whole, male BMI's highest teen has is likely to have coronary heart disease later in life compared to those times 2.76 is likely to develop diabetes type 2, BMI the lowest with reported was 5. Check out also blue sky loan funding .43 times higher, the study.

However, BMI of normal adult, when woven into the analysis, an increased risk of type 2 diabetes suggest that weight in adults much more of a risk factor for developing type 2 diabetes than weight status of teen Te disappeared.

However, the researchers risk of heart disease suggests that the extra weight will affect the cardiovascular health at any age, as an adult, can or heavy increase was found whether the heavy in the teenage someone.

Intervention for people who do not grow up to become obese adults, "the risk of diabetes will return to zero. Of life style is to reverse the risk of diabetes, may not for coronary heart disease completely , "Tirosh said. "Remains high risk for people to lose weight for cardiovascular disease. It is our body seems to remember the year we were overweight and many more."

Now this is we are the specific problems faced as a society it all away. Because we, as adults, "and prone to heart disease lack of diet and exercise improper, would be to have more children Dr. Achiau director of the department of Andrall E. Pearson professor of pediatric heart disease Langone Medical Center NYU Ludomirsky said, pediatric cardiology, and in New York City. "

In the present study. Have been persuade "These findings and should intervene to change in lifestyle as early as possible we have a very, your weight is, we previously 17 since there may be damage already many because it must look at the BMI than think, shows that affect the risk of heart disease "Ludomirsky said.

He said education about healthy lifestyle factors, and, you must start as early as possible in schools and homes. You need parents to check the part of the exercise of the routine of healthy eating and family. And, he said, it is important to start as soon as possible. "If it is not that they've done it before, it is to convince teens to start that exercise, eating well is difficult" Ludomirsky was explained.

Although you can get a hamburger for $ 1 ", to teach people how to eat right when you can not get a salad for $ because it is difficult, however, he added, it is also thing that must be addressed in the social scale "


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NEWS of childhood obesity In obese children, the researchers examined the nature versus nurture

April 26, 2011, WAM

By Kavitha Cardoza

Scientists are trying to understand the best way of children and obesity, for treating the cause of it yet. In an environment before the birth, looking at how it affects the genes, environmental influences, trigger genetic, psychological reasons, the new drugs, as well as examine the epigenetics: various researchers regional are attacking the problem in the way. Check out also published news upcoming news submit a new story groups how to start a saltwater aquarium.

Says one of the biggest misconception, Dr. Jack and the length of the growth and obesity clinic Yanovski, and the National Institutes of Health, is among about calories, calories in a person's weight only. For example, if you see a heavy person you are, "Yes, but must be of course they eat rather than burn, but it's a very simple level," said Yanovski has said.

"Genetic burden"

Yanovski is said to have played an important role in genetics. "We, your brain quickly determine quickly how quickly the signal has been received that, your stomach is how it felt completely, how to eat, to promote digestion, in the body cell how much will be used to write to know that there are many processes that are happening, the energy of how much is placed on the fat, can be affected by genetic variation in all these things are different, they He says each of the treatment is "probably will be different. Check out also can t get payday loan .

Yanovski says in the study of twins, children of obese parents and 2 indicate that become obese - probably does not have a family life style just because.

"We were born from parents of a double, the same person that, if he take transplant him to, another family has been adopted in the parent lean of the two, the person has become obese as adults still he says you. And it is "like 80% from our estimate of the potential 60 has a certain way.

The researchers, some depending on the person you are speaking different to the importance of what we call the us. "Burden" genetic, experts numbers ranging from 90% from 40 for what percentage of obesity quote can be attributed to genetic factors.

However, experts do not agree on one thing: your genes, must be your destiny is not available. Yanovski estimates that less than 100 people to have a serious genetic defect can not seem to lose weight with diet and exercise in the world.

To understand the problem

Yanovski says, research on childhood obesity. Check out also casg loan 2500 and is still in its infancy. The NIH, through the puberty teenage boy has announced a study showing an average of about 2,000 calorie eat buffet meal in 2010. See Also published news upcoming news submit a new story groups step by step poodle grooming. Before that, the researchers knew that it was a lot of.

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For Lee, who already serves as executive chef for Warren Township Schools, putting in extra effort with Chefs Move to Schools is all about giving kids better food.

At Warren Central, he said, changes already made included a switch to more whole grains, more fruits and vegetables, made-to-order sandwiches -- even fresh-baked bread. Check out also car titles for money .

"We're taking it up a notch from the old lunch lady stuff that used to be," Lee said. "We cook every day."

The program, which began last summer with a rally of white-jacketed chefs on the White House lawn, tackles the problem of obesity by promoting healthier food. Check out also published news upcoming news submit a new story groups created the internet.

Kim Eagle, director of the University of Michigan Cardiovascular Center, said improving the nutritional value of school lunches can reduce students' obesity risk.

"We have to get better food available to students and their families," Eagle said. See Also car loan with no credit .

According to the Centers for Disease Control and Prevention, childhood obesity has more than tripled in the past 30 years.

Eagle thinks school lunches are part of the problem, and his latest research, published recently in the American Heart Journal , bears that out.

The University of Michigan study followed more than 1,000 Michigan sixth-graders and found that students who ate school meals were 29 times more likely to be obese than those who brought their lunch.

Eagle said community activism through programs such as Chefs Move to Schools could be part of the solution. See Also borrowing money . "I do think we're going to see changes," he said. See Also paydayloans.

"I think this Titanic is going to turn. Hopefully, before we hit the iceberg."

Bruce Alexander, a spokesman for the US Department of Agriculture, which oversees the program, stressed that chefs are not expected to overhaul a school's lunch menu. The program is about getting chefs in front of kids and getting kids to think about healthy eating.

"Any engagement we have at this point is a success story," Alexander said. "It's totally about raising awareness."

Brownsburg private chef Beth Ruble, who attended the White House rally in June, came home determined to become involved.

Ruble volunteers in two fourth-grade classrooms in Brownsburg Schools, often bringing in fruits, vegetables, herbs, and spices to teach students about fresh food.

For example, she will offer the children a whiff of fresh basil and encourage them to recall what food they associate with the smell. The children have examined cinnamon bark and whole nutmeg to discover what part of the plant such spices come from. See Also published news upcoming news submit a new story groups food network store.

It has been educational for Ruble as well.

Ruble said she expected some students to be unfamiliar with the pomegranates she brought in, but some students had never eaten a fresh orange -- or even an apple.

"It was a little shocking to me, a little eye-opening," she said.

Her experience makes clear the need for greater nutritional awareness among today's schoolchildren, Ruble said.

Still, the program has had its challenges.

More than 2,000 chefs and schools have registered for the program. But because of privacy concerns, Alexander said, contact information for individual chefs is not made available to schools.

So once chefs register at HealthyMeals.nal.usda.gov, they must make the effort to find a registered school. About 575 chef/school matches are listed on the program's website.

In the Indianapolis area, about two dozen schools but only about a dozen chefs have signed up -- which leaves interested schools waiting for a phone call.

Karen Howes, general manager for Westfield Washington Schools' Sodexo food service, didn't want to wait.

After about a month with no response to her registration, she recruited an employee's husband, Bruce Starr, executive chef at McCormick & Schmick's Seafood Restaurant in Indianapolis.

The cafeteria menu at Westfield Intermediate School already meets or exceeds federal nutrition requirements, Howes said. However, because of expected changes mandated by the recently passed Healthy, Hunger-Free Kids Act, she is trying to incorporate more beans into the cafeteria menus. Check out also brother loan in north chicago . That's where she hoped Starr could help.

The chef recently conducted a "bean tasting," offering samples of black beans and rice, garbanzo beans and a honey-bean salad. Students then voted on which option they preferred.

The results were clear.

"They liked the black beans and rice the best," Howes said.

While administrators such as Howes may want a chef's advice on tweaking a cafeteria menu, others have asked for help guiding students' food choices outside school.

Midwest Academy of Indiana, for example, a small private school in Carmel, asked local chef Kimberly Stanek for a presentation on healthier desserts.

Stanek, executive chef at The Westin hotel in Indianapolis, obliged with a demonstration of a lower-calorie version of cheesecake that was easy enough for students to make at home.

Edy Stoughton, head of the Midwest Academy, said the demonstration was "a wonderful opportunity" for her students, about a third of whom have learning challenges related to Asperger's syndrome.

"This to me," Stoughton said, "was something that was really good for the whole child."

Knowing the issues administrators are concerned about, said chefs, makes it easier to offer help.

For example, Victoria Davis, who is a resident district manager for Chartwells, Warren Township Schools' food service provider, said her goal for the Chefs Move to Schools program is not only to provide students with more appealing, nutritious menu options. See Also biz payday loans . She also wants to encourage children to try new foods and offer input. Check out also borrow money online yellow .

During one recent lunch period, Lee offered samples of his spicy orange chicken, a popular dish that eventually may appear as a lunch item.

"It had a nice taste to it," said senior student council officer Eduardo Salas, who helped distribute surveys about the dish. "I think people who like spicy food would like it."

Junior Emily Hancock, also on the student council, said having the chef in the cafeteria offering free samples is an effective way to encourage students to try new things. See Also car payday loans .

"And the chef hat," she added, "helps to attract attention."




In Online Games, a Path to Young Consumers

April 20, 2011, The New York Times

By Matt Richtel

Deep into one of her favorite computer games, Lesly Lopez, 10, moves her mouse to click on a cartoon bee. She drags and drops it into an empty panel, creating her own comic strip. See Also buckeye check cashing inc. .

Lesly likes this online game so much that she plays twice a week, often e-mailing her creations to friends. "I always send them to my cousin in Los Angeles," she said.

But this is not just a game it is also advertising. Create a Comic, as it is called, was created by General Mills to help it sell Honey Nut Cheerios to children.

Like many marketers, General Mills and other food companies are rewriting the rules for reaching children in the Internet age. These companies, often selling sugar cereals and junk food, are using multimedia games, online quizzes and cellphone apps to build deep ties with young consumers. And children like Lesly are sharing their messages through e-mail and social networks, effectively acting as marketers.

When these tactics revolve around food, and blur the line between advertising and entertainment, they are a source of intensifying concern for nutrition experts and children's advocates and are attracting scrutiny from regulators. The Federal Trade Commission has undertaken a study of food marketing to children, due out this summer, while the White House Task Force on Childhood Obesity has said one reason so many children are overweight is the way junk food is marketed.

Critics say the ads, from major companies like Unilever and Post Foods, let marketers engage children in a way they cannot on television, where rules limit commercial time during children's programming. With hundreds of thousands of visits monthly to many of these sites, the ads are becoming part of children's daily digital journeys, often flying under the radar of parents and policy makers, the critics argue.

"Food marketers have tried to reach children since the age of the carnival barker, but they've never had so much access to them and never been able to bypass parents so successfully," said Susan Linn, a psychiatry instructor at Harvard Medical School and director of the Campaign for a Commercial-Free Childhood, an advocacy coalition. Ms. Linn and others point to many studies that show the link between junk-food marketing and poor diets, which are implicated in childhood obesity.

Food industry representatives call the criticism unfair and say they have become less aggressive in marketing to children in the Internet era, not more so.

Since 2006, 17 major corporations including General Mills, McDonald's, Pepsi, Coca-Cola and Burger King have taken a voluntary pledge to reduce marketing of their least nutritious brands to children, an effort they updated last year to include marketing on mobile devices.

The pledge says the companies, if they choose to market to children, will only advertise food choices that are "better for you," said Elaine D. Kolish, director of the Children's Food and Beverage Advertising Initiative, an arm of the Better Business Bureau that oversees the pledge.

"Compliance is excellent," she said of the pledge. She noted that in recent months, companies had shut down several child-centric sites, including General Mills's popular virtual world Millsberry, while other sites have been changed to focus on adults, like those of Kellogg's Pop Tarts and Pepsi's Cap'n Crunch. And she said General Mills and Post Foods had cut or pledged to cut the amount of sugar in some cereals.

Only rarely do these major companies violate their pledges, she said: "It's pretty darn infrequent and it's not willful."

Nutrition experts say that the voluntary pledges are fraught with loopholes, and that "better for you" is a relative term that allows companies to keep marketing unhealthful options.

Whatever criticism they may invite, the companies have good financial reason to pitch to children. James McNeal, a former marketing professor at Texas A&M University, estimates conservatively that children influence more than $100 billion in food and beverage purchases each year, and well over half of all cold cereal purchases.

Children "have power over spending in the household, they have power over the grandparents, they have power over the babysitters, and on and on and on," said Professor McNeal, who has researched family behavior for decades and consulted for major companies on marketing to children. "All of that is finally being recognized and acknowledged."

Some parents, like Lesly Lopez's mother, Toribia Huerta, 26, say the online marketing is subverting their efforts to improve their children's diets. See Also borrow money til payday . Ms. Huerta said Lesly and her younger siblings pester her for sugary cereals they see in the games and for snacks like Baby Bottle Pops, a candy with a game site that the girl also visits often.

"They ask me for it constantly. They're hard to resist when they whine," Ms. Huerta said, speaking in Spanish through a translator. She blames her daughter's love of sugar for her dental problems, including many cavities.

But Ms. Huerta also said the food sites seemed fun and safe: "They look like good games for her age."

Games for Goods

In 1990, Congress sought to shield young people from a marketing barrage, passing a law that limits commercial time during an hour of children's programming to 12 minutes on weekdays and 10 minutes 30 seconds on weekends, a few minutes less than the average at the time.

Current regulations also require a buffer between ads and programs so that children can tell the difference. See Also carmax capital one vehicle value down payment. Children's advocates say this is important because research shows that until they are 11 or 12, children don't really understand how advertising works.

These advocates say that on the Internet, food companies, even those that have made pledges to protect children, are blurring content and ads to promote products that can be harmful.

A 2009 report from the Rudd Center for Food Policy and Obesity at Yale University found that companies used online games, puzzles and other flashy multimedia to hawk cereals ranked among the least nutritious: Lucky Charms, Trix and Honey Nut Cheerios from General Mills; Froot Loops and Apple Jacks from Kellogg; and Fruity Pebbles and Cocoa Pebbles from Post, to name a few.

"Perfect compliance with an awful standard takes you down a bad road," said Kelly Brownell, director of the Rudd Center.

Another study from the University of Arizona found that 68.5 percent of marketing directed at children by companies that took the pledge was for the least nutritious alternatives. And a quarter of all advertising to children comes from companies that haven't taken the pledge, the research found.

One example is Topps, which makes Baby Bottle Pops. On the elaborate website promoting the candy, visitors play arcade games, create profiles and make buddy lists of friends.

The sites can attract substantial audiences. HappyMeal.com and McWorld.com, sites from McDonald's, received a total of 700,000 visitors in February, around half of whom were under 12, according to comScore, a market research firm. See Also published news upcoming news submit a new story groups young beauty. The firm says 549,000 people visited the Apple Jacks site from Kellogg's, which offers games and promotes an iPhone application called "Race to the Bowl Rally." General Mills's Lucky Charms site, with virtual adventures starring Lucky the Leprechaun, had 227,000 visitors in February.

Visitors to Pebbles Play from Post, the game hub for Fruity Pebbles and similar cereals, can play games and upload their picture into a postcard with Fred Flintstone and Barney Rubble, then e-mail it to a friend. See Also published news upcoming news submit a new story groups ventilate.

Mr. Brownell said these marketing efforts were more cost-effective than TV spots because they were cheaper to produce and disseminate and were promoted by the children themselves through word of mouth or its online equivalent. "The kids are not only recipients of marketing, they are the tools of marketing," he said.

Kirstie Foster, a spokeswoman for General Mills, said the company was "committed to maintaining the highest standards for responsible advertising to children." For example, she said, company sites used mostly by children under 12 urge visitors to take a break every 30 minutes. And she noted that banners on the sites identified them as advertising.

Activity or Ad?

Lesly is in fourth grade at Pathways to College, a charter school with 210 students, many of them poor, in this high-desert city on the highway between Los Angeles and Las Vegas.

Many of the school's students say they have periodic and often casual online interactions with food companies. In Lesly's class, for example, seven of 15 students said they had played games on the Baby Bottle Pop site.

In the older grades, the children interact with food marketers differently, often on Facebook or through quizzes advertised on product packaging or TV. Many sixth graders say they vote in online surveys for, say, a new flavor of Mountain Dew, or for which kind of Doritos or Cheetos they prefer sometimes enticed by the offer of a prize. See Also published news upcoming news submit a new story groups hearing loss reasons.

"I voted for Jalapeno Cheddar Cheetos and I didn't win anything, which was kind of a rip," said Justin Elliott, 11. He said he did not think of this as advertising: "They just want to see which we like so they can make more of it. See Also published news upcoming news submit a new story groups video help."

Justin also plays games on the Honey Nut Cheerios site, where, much as on other such sites, a small banner indicates that the visitor is being sold something. This one reads: "Hey kids, this is advertising."

Lesly, though she plays regularly, said she had never paid attention to the banner. When it was pointed out to her, she tried to read it: "Hey kids, this is ...." She paused, then said: "I don't know that word."

The line between advertising and content fades further on Facebook, where users can click to "like" an activity or food and get regular updates about it, scattered among the messages and photos from friends. Aaliyah Arredondo, a seventh grader who has been a Facebook user for several years, has "liked" Oreos, Subway and Skittles (along with Hannah Montana, Rosaria Dawson and other things). See Also published news upcoming news submit a new story groups stay at home.

Facebook prohibits children under 13 from joining the site, but millions do by lying about their birth date. The nutrition advocates say these children become part of the audience for food marketing that the companies assert is intended only for adults.

A Susceptible Audience

Administrators at the school say students face many challenges to maintaining good diets: busy, low-income families, and lots of marketing. "They're home alone, with no one to give them direction. They're very susceptible to this marketing," said the principal, Chala Salisbury. See Also brighton financial loan . "What we're seeing is children who are lethargic, some really heavy, but most on the heavy side. Most of the reason is diet."

Even some critics of the food industry say parents have some responsibility to limit access to marketing and to simply say no to pleas for junk food. But they also say that the aggressive pitches wind up pitting parents against children and, at the least, putting them in a position of constantly saying no.

Kathryn Montgomery, a communications professor at American University who studies marketing to youth, calls the sum of the advertising efforts "360-degree marketing." The TV commercials and the packaging direct people to websites, Twitter feeds, e-mail bulletins and, most recently, cellphone campaigns.

"Food marketing is really now woven into the very fabric of young people's daily experiences and their social relationships," said Professor Montgomery. See Also my perl yabb forum. She, along with her husband, Jeff Chester, who is executive director of the' Center for Digital Democracy, has lobbied regulators and Congress to limit this marketing.

Professor Montgomery added: "We are just seeing the beginning of it."

Original Source: http://www.nytimes.com/2011/04/21/business/21marketing.html?pagewanted=2&_r=1


National Park Service Director Announces Healthy Foods Strategy

April 14, 2011, nps.gov

In April, National Park Service (NPS) Director Jon Jarvis announced a major new service-wide Healthy Foods Strategy, to provide healthy food options to all national park visitors.

Jarvis made the announcement as part of the Healthy Parks Healthy People US conference, a two-day forum in the Golden Gate National Recreation Area co-hosted by NPS, the Institute at the Golden Gate and the Golden Gate National Parks Conservancy. Attended by more than 100 leaders in health care, the environment, nonprofits, government and business, participants discussed how the NPS can most effectively help drive health and wellness initiatives in America's local, state, and national parks, and how parks can promote healthy lifestyle changes. See Also published news upcoming news submit a new story groups through deaf eyes.

"The food we eat plays a critical role in our health, and providing healthy food choices is one way the NPS is working to promote healthy lifestyles," Jarvis said. "The Healthy Foods Strategy will help ensure that our 281 million annual visitors have access to healthy, sustainable, and high-quality food at reasonable prices, while reducing our overall impact on the environment. Check out also best place for payday loan .

"This initiative furthers one of our goals of Healthy Parks Healthy People US, to educate visitors on food and potentially influence the choices they make after they leave the parks," Jarvis added.

The first step in the NPS Healthy Foods Strategy is a partnership with the Center for Disease Control Epidemiological Service to conduct a baseline survey of the nutritional value of the food served in America's national parks. Check out also cashondemand888. In looking at the availability and cost of healthy foods in various regions of the country, NPS aims to make informed decisions regarding healthy foods in its concession operations and build healthy food requirements into concession contract requirements. Check out also cardinal management .

The NPS has already started evaluating the health and sustainability of the food served in parks. The new healthy and sustainable food program piloted at Muir Woods in the Golden Gate National Recreation Area is one of the first examples of how park concessions can effectively support healthy food choices. Check out also published news upcoming news submit a new story groups treatments of eating disorders. Food for the Parks , a new report featuring case studies from the National Park System, has been developed by the Golden Gate National Parks Conservancy's Institute at the Golden Gate and is available for download at www.instituteatgoldengate.org/foodfortheparks.

Modeled on the international Healthy Parks Healthy People movement that started in Australia, Healthy Parks Healthy People US complements President Obama's America's Great Outdoors initiative, a multi-agency effort that has sparked a national conversation on how to conserve open spaces and reconnect Americans to nature. In addition to its Healthy Foods Strategy, the NPS has expanded first lady Michelle Obama's Let's Move program to include Let's Move Outside Junior Ranger, and is also forging links with other relevant parks-inspired health programs, including Children & Nature, Park Prescriptions, Food for the Parks, No Child Left Inside, and others.

"America's Great Outdoors promotes greater access to nature as a catalyst to better human and community health," Jarvis said. Across the country, parks of all sizes are engaging in dialogues and developing programs with the healthcare community, and private sector partners including Kaiser Permanente, UnitedHealth Group and Sutter Health, have stepped forward in support of NPS goals.

Original Source: http://www.nps.gov/news/release.htm?id=1144


USDA Encourages Schools to Partner with Local Farms

April 27, 2011, npr.org

By April Fulton

The US Department of Agriculture announced in April a new rule to encourage schools to partner with nearby farms as a way to get more healthy, locally-grown fruits, veggies, and more into school lunches.

Agriculture Under Secretary Kevin Concannon says the rule is "an important milestone that will help ensure that our children have access to fresh produce and other agricultural products."

But access to healthy food doesn't help much if kids won't eat it, warned Alice Waters, the chef-owner of Chez Panisse in Berkeley, CA, and the founder of the Edible Schoolyard program.

The "buy local" rule is just one part of the massive Healthy, Hunger Free Kids Act President Obama signed into law last December. That bill is about the biggest thing to happen to school meals since the microwave.

It sets new nutrition standards and bans whole milk. It boosts funding for meal programs by about 6 cents a meal - a hard won provision in a long battle where food stamps lost out. And it's controversial, garnering over 130,000 public comments so far.

Per the announcement, the law encourages schools to bring in more "unprocessed locally grown and locally raised agricultural products" by allowing schools to give local providers preference when they bid for school food contracts.

By "unprocessed" the department means it's fine to chill, freeze, peel, slice, cold pasteurize, butcher, or dehydrate the food. But cooking it or adding a bunch of preservatives is not encouraged.

The definition of "local" seems a bit more flexible. But it's all just one tiny step on the road to addressing obesity and poor nutrition, said Waters at the Atlantic Food Summit in Washington, DC in April. Check out also where to borrow money in oklahoma city with bad credit.

"We should certainly try to improve diets by make school lunches more nutritious and by getting the vending machines out of the hallways," Waters said. "But we can't be sure that kids are even eating let alone understanding what nourishment is all about. Check out also craigslist loan shark. Kids are wary of unfamiliar foods, besides they can always buy packaged junk before and after school. Check out also published news upcoming news submit a new story groups diet pills online."

Waters says schools need to offer credit for edible education the way they do for phys ed, science, and math. They need mandatory lunch programs, like the one in Chicago that grabbed headlines a few weeks ago. Check out also big payday loan sites . The more kids know about food and the more they have a hand in growing or preparing or serving it, the more likely they are to eat it, she says.

There are some pilot programs and funding available for these programs in the new law, but nowhere near enough, Waters says. See Also brother loan .

(More research is needed on this growing concept, for sure, but I can tell you, growing kale with a kid at my house is no guarantee it gets eaten by said kid.)

Also a bit skeptical of the USDA "buy local" rule for other reasons are the big food companies that supply school meal programs.

Jennifer Grossman, senior VP at the Dole Nutrition Institute, tells Shots she likes the administration's efforts to encourage better school nutrition, but schools have bigger problems.

"For schools that are really very pressed on those dollars, I think that they need to be able to have access to affordable choices and sometimes those won't be grown locally... Bananas don't grow in Michigan," she says.

Bananas are the cheapest items in the produce section, but they don't grow in most of the country. Check out also bottom dollar payday loan . Dole, Chiquita, and Del Monte control about 60 percent of the worldwide banana market. Check out also california pay day loan .



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